LI NING(02331) 安信香港·2024-10-24 04:03Investment Rating - The report maintains a "Buy" rating for Li Ning with a target price of HKD 22.8, based on a 2024 PE of 18 times [1][4]. Core Insights - Li Ning's Q3 retail revenue saw a year-on-year decline in the mid-single digits across all platforms, with offline channels experiencing a high single-digit drop, while e-commerce recorded a mid-single-digit growth. The company anticipates a recovery in Q4 due to a low base effect [2]. - The introduction of a joint venture with Sequoia Capital aims to expand Li Ning's overseas market presence, with Li Ning investing HKD 58 million for a 29% stake, maintaining control over the joint venture [2]. - The company reported a healthy inventory turnover, with a 5-month turnover rate and 80% of inventory being new products, although discounts are expected to increase in Q4 due to traditional e-commerce shopping festivals [2]. Financial Projections - The projected EPS for 2024, 2025, and 2026 is expected to be HKD 1.17, HKD 1.29, and HKD 1.43 respectively, with revenue growth rates of 2.5%, 7.9%, and 6.9% for the same years [3][8]. - The report indicates a decline in net profit for 2024, with a projected decrease of 4.7% compared to the previous year, followed by a recovery in subsequent years [3][11]. - The gross margin is expected to improve slightly from 48.4% in 2023 to 49.1% by 2026, while the net profit margin is projected to stabilize around 10.7% to 11.3% over the same period [3][11].