李宁：静待预期改善

Investment Rating - The investment rating for the company is "Buy" with a target price set at 20% above the current price of 15.5 HKD [3][11]. Core Insights - The company is experiencing a decline in retail sales across offline channels, while e-commerce sales are showing growth. The total number of sales points has increased to 6,281, with a net addition of 42 points in the last quarter [2][3]. - A joint venture has been established to develop and operate the Li Ning brand outside mainland China, with a total capital of 200 million HKD. This move aims to enhance brand reputation and leverage cross-border resources [4]. - Supply chain integration has improved efficiency and product quality, with a focus on digital management and cost control strategies [5]. - Innovations in retail channels and logistics management are enhancing product turnover and distribution efficiency [6]. Summary by Sections Basic Data - Total shares outstanding: 2,584.48 million - Total market capitalization: 40,059.45 million HKD - Net asset value per share: 10.98 HKD - Debt-to-asset ratio: 27.10% - 1-year high/low price: 31.65/12.56 HKD [1]. Sales Performance - As of Q3 2024, retail sales (excluding Li Ning YOUNG) have decreased, with offline channels seeing a significant drop. E-commerce, however, has shown a positive trend [2][3]. Joint Venture Development - The joint venture aims to expand the Li Ning brand internationally, with significant cash contributions from various partners, ensuring a majority stake for Li Ning Group and its founder [4]. Supply Chain and Efficiency - The company has expanded its supply chain capacity, enhancing overall efficiency and product quality through strict supplier selection and digital management [5]. Retail and Logistics Innovations - The logistics management platform is improving, with new logistics centers set to enhance product flow and distribution efficiency [6].