轻工纺服行业周报:双十一家居成交亮眼,关注龙头企业三季报表现
Shanghai Securities·2024-10-28 07:41

Investment Rating - The industry investment rating is "Increase" (maintained) [1] Core Viewpoints - The light industry sector is expected to improve due to favorable policies, a recovery in real estate, and the effectiveness of the old-for-new policy, leading to increased consumer enthusiasm for home goods [1] - The home segment is experiencing a surge in consumption driven by the old-for-new policy and the "Double 11" shopping festival, with significant sales figures reported [1] - The paper and packaging industry is entering a peak season, with expectations for strong performance from leading companies during key consumption events like "Double 11" [1] - The textile and apparel sector is seeing a weak recovery in the overall consumption environment, with policies boosting domestic demand and outdoor activities driving sales in sportswear [4][5] Summary by Relevant Sections Light Industry - The light industry is benefiting from policies that stimulate demand, with home goods consumption expected to improve [1] - The "Double 11" event has seen rapid sales growth for major home brands, with many brands achieving significant sales milestones [1] Paper & Packaging - The paper industry is entering a peak season, with stable prices for corrugated paper and expectations for strong performance from leading companies [1] Textile & Apparel - The textile and apparel sector is experiencing a recovery, with significant sales growth reported during the "Double 11" event, particularly in down jackets and other winter apparel [4] - Major brands have seen substantial increases in sales, with many brands achieving record sales figures compared to the previous year [4] Cross-Border E-commerce - The cross-border e-commerce sector is expected to grow, with major platforms and brands anticipated to perform well during the upcoming sales season [8]