宋城演艺：高基数下Q3业绩略下滑，新项目快速爬坡潜力较大

Investment Rating - The investment rating for the company is "Buy" with a market price of RMB 9.83 and a sector rating of "Outperform" [1][3]. Core Insights - The company's Q3 performance showed a slight decline due to high base effects from previous year, with revenue of RMB 836 million, down 4.69% year-on-year, and net profit of RMB 457 million, down 5.54% year-on-year. However, new projects are expected to contribute positively to future performance, maintaining the "Buy" rating [3][4]. - The company achieved a total revenue of RMB 2.013 billion for the first three quarters of 2024, representing a year-on-year increase of 24.46%, and a net profit of RMB 1.008 billion, up 28.04% year-on-year [3][4]. - The company has seen strong performance from new projects, with significant audience turnout during the National Day holiday, where 13 scenic spots received 2.6 million visitors, a 59.7% increase year-on-year [3][4]. Summary by Sections Financial Performance - Q3 2024 revenue was RMB 836 million, down 4.69% year-on-year, while net profit was RMB 457 million, down 5.54% year-on-year. The first three quarters of 2024 saw revenue of RMB 2.013 billion, up 24.46%, and net profit of RMB 1.008 billion, up 28.04% [3][4]. - The company adjusted its EPS forecasts for 2024-2026 to RMB 0.44, 0.50, and 0.66, with corresponding P/E ratios of 22.4, 19.8, and 17.6 [4][3]. Project Performance - Existing projects showed mixed results, with some underperforming compared to last year, while new projects like the West Xi'an project and the Three Gorges project have performed exceptionally well, indicating strong growth potential [3][4]. - The company plans to focus on its core business and may consider divesting its stake in Huafang Group, which has a low impairment risk [3][4]. Market Position - The company has a total market capitalization of RMB 25.759 billion and a circulating share count of 2,351.39 million [2][3]. - The company is positioned well within the tourism and scenic area sector, with a strong recovery in visitor numbers and performance metrics [3][4].