Investment Rating - The investment rating for the company is "Hold" [1] Core Views - The company reported a revenue of 4.83 billion yuan for the first three quarters of 2024, a year-on-year decrease of 8.5%. The net profit attributable to shareholders was 31.99 million yuan, down 88.9% year-on-year [1] - The revenue decline has narrowed in Q3, with a revenue of 1.74 billion yuan, a year-on-year decrease of 5.6%. However, the net profit for Q3 was -6.01 million yuan, a decline of 105.2% year-on-year [1] - The company is experiencing pressure on profitability, with a gross margin of 26.4% for the first three quarters, down 3 percentage points year-on-year, primarily due to weak terminal demand and continuous price declines [1] - Despite the challenges, sales of certain products, particularly smart toilets, bathroom furniture, and sanitary ceramics, have shown year-on-year growth, indicating resilience in the smart product segment [1] Summary by Sections Financial Performance - For the first three quarters of 2024, the company achieved a gross margin of 26.4%, with total expenses increasing to 24.4% of revenue, up 2.4 percentage points year-on-year. The net profit margin for the first three quarters was 0.7%, down 4.8 percentage points year-on-year [1] - In Q3, the gross margin was 25.3%, down 4 percentage points year-on-year, while the net profit margin was -0.3%, a decline of 6.6 percentage points year-on-year [1] Product Performance - Sales of smart toilets and bathroom furniture have increased year-on-year, with the company expecting to maintain or grow its market share despite a challenging consumption environment [1] - The average price of fully intelligent toilets has decreased significantly, but the company anticipates continued market growth due to rising consumer demand for high-quality living and ongoing government consumption stimulus policies [1] Industry Trends - The implementation of the old-for-new policy is expected to enhance industry concentration and encourage consumers to purchase more energy-efficient and intelligent products [1] - The company has become one of the first 23 enterprises to receive 3C certification for electronic toilets, which is expected to drive industry standardization and accelerate the exit of smaller players [1] Earnings Forecast - The company forecasts EPS of 0.2 yuan, 0.3 yuan, and 0.36 yuan for 2024, 2025, and 2026 respectively, with corresponding PE ratios of 46x, 31x, and 26x [1]
箭牌家居：2024年三季报点评：收入降幅收窄，智能化产品增长韧性较强