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小米SU7 Ultra量产版新车上市点评:豪华性能车发布,品牌持续向上
Guotai Junan Securities·2024-10-31 01:11

Investment Rating - The report assigns an "Accumulate" rating for the automotive industry, maintaining the previous rating of "Accumulate" [2] Core Insights - The launch of Xiaomi's flagship model SU7 Ultra has generated significant interest, with monthly deliveries reaching 20,000 units. The high-end model is expected to drive continued brand elevation and sales growth for Xiaomi vehicles [2][3] - Xiaomi's automotive brand is on an upward trajectory, with sales anticipated to exceed expectations, benefiting component suppliers such as Wuxi Zhenhua, Mould Technology, and Top Group [3] - The SU7 Ultra, priced at approximately 814,900 yuan, features advanced specifications and performance metrics comparable to traditional high-end sports cars, including a maximum power output of 1,548 horsepower and a 0-100 km/h acceleration time of just 1.98 seconds [3] - The rapid increase in SU7 deliveries and the expansion of Xiaomi's retail presence, with 17 new stores opened by the end of September 2024, are expected to alleviate consumer hesitation and further boost sales [3] Summary by Sections Product Launch - Xiaomi has officially launched the SU7 Ultra, a high-performance technology sedan, with a pre-sale price of 814,900 yuan, set to be officially released in March 2025 [3] Sales Performance - As of October 29, 2024, Xiaomi's automotive division has delivered over 20,000 units in October alone, with a total of 128 stores across 38 cities in China [3] Technological Advancements - The latest version of Xiaomi's intelligent driving system is being rolled out nationwide, with full integration expected by the end of November 2024, enhancing the user experience significantly [3]