青岛啤酒：均价表现平稳，利润短期承压

Investment Rating - The report maintains a "Buy" rating for Qingdao Beer (600600.SH) [1] Core Views - The company experienced a revenue decline of 6.52% year-on-year in the first three quarters of 2024, with a total revenue of 28.959 billion yuan [1] - The net profit attributable to shareholders increased by 1.67% year-on-year to 4.990 billion yuan in the same period [1] - The report anticipates a short-term profit pressure due to weak demand and increased expenses, leading to a downward revision of profit forecasts for 2024-2026 [1] Revenue and Profit Forecast - Revenue for 2024 is projected at 32.181 billion yuan, a decrease from the previous estimate of 32.713 billion yuan [1] - Net profit for 2024 is expected to be 4.428 billion yuan, down from the previous forecast of 4.664 billion yuan [1] - Earnings per share (EPS) for 2024 is revised to 3.25 yuan, with corresponding P/E ratios of 21.1 times [1] Sales Performance - In Q3 2024, the company sold 2.155 million kiloliters of beer, a decline of 5.1% year-on-year [1] - The average revenue per ton of beer in Q3 was 4,126 yuan, a slight decrease of 0.2% year-on-year [1] - The main brand's sales volume decreased by 4.2% year-on-year, while other brands saw a decline of 6.3% [1] Cost and Margin Analysis - The cost per ton of beer decreased by 2.2% year-on-year to 2,388 yuan in Q3 2024 [1] - The gross margin improved by 1.19 percentage points year-on-year to 42.12% in Q3 2024 [1] - The net profit margin for Q3 2024 decreased by 0.63 percentage points to 15.16% [1] Market Position and Competitive Landscape - The report highlights the impact of weak industry demand, with national beer production showing a decline in July and August 2024 [1] - The company’s market share in the mid-to-high-end product segment has been affected, with sales down by 4.8% year-on-year [1] Financial Metrics - The company’s return on equity (ROE) is projected to remain stable at around 15% for the forecast period [1] - The report provides a detailed financial outlook, including projected revenues, net profits, and key financial ratios for 2024-2026 [3]