传媒行业周报（2024年第44周）

Investment Rating - The industry rating is "Outperform the Market" [5] Core Views - The media industry outperformed the Shanghai and Shenzhen 300 index with a weekly increase of 6.04%, ranking fourth among Shenwan's primary industries. The total trading volume reached 343.236 billion yuan [1][8]. - All six secondary sectors within the media industry saw gains, with advertising marketing, publishing, film and television, television broadcasting II, digital media, and gaming II increasing by 8.31%, 7.64%, 7.52%, 6.64%, 6.10%, and 3.21% respectively [1][10]. - The overall trading enthusiasm remains high, with turnover rates above the 90th percentile since 2010, indicating a continuous rise in sector valuations, particularly in the film and advertising sectors [11][12]. Summary by Sections Market Review - During the week of October 21-25, 2024, the media sector experienced a significant increase of 6.04%, outperforming the Shanghai and Shenzhen 300 index, which rose by 0.79%. The sector ranked fourth among Shenwan's primary industries with a trading volume of 343.236 billion yuan [1][8]. Industry Data Tracking - Cinema Attendance: In the 43rd week, the number of moviegoers was 9.1629 million, a year-on-year decrease of 16.54% and a week-on-week decrease of 28.62% [14]. - Average Box Office: The number of film screenings dropped to 1.4589 million, with an average box office of 250.87 yuan, which is a 40.65% increase year-on-year but a 16.04% decrease week-on-week [16]. - Short Drama Popularity: The popularity of short dramas remained at 430 million, reflecting their promotional and advertising engagement [18]. Industry News Summary - Tencent Music and ZTE announced a strategic partnership to enhance user experience through AI technology in music, aiming to integrate music and smart technology [19]. - The launch of Huawei's native HarmonyOS marks a significant advancement in China's operating system capabilities, becoming the third-largest mobile operating system globally [21]. - Kuaishou's AI technology is set to enhance video creation, indicating a shift towards AI-driven content production [22]. - The National Press and Publication Administration approved 113 domestic and 15 imported game licenses in October, with a notable increase in the number of domestic game approvals compared to the previous year [22].