Alphabet-谷歌-A：云业务增长强劲，利润率显著提高

Investment Rating - Investment Rating: Overweight (Maintained) [1] Core Views - Google's Q3 2024 performance exceeded expectations with revenue of $882.68 billion, up 15.1% YoY, and operating profit of$ 285.21 billion, up 33.6% YoY [1] - Google Cloud revenue grew 35% YoY to $113.53 billion, with operating profit margin (OPM) improving to 17.1%, up 14 percentage points YoY [1] - AI-driven search enhancements, including AI Overview and Circle to Search, have been deployed in over 100 countries, reaching 1 billion monthly users and 150 million Android devices [1] - AI tools have improved ad conversion rates and reduced ad creation costs, boosting advertiser engagement [1] Financial Performance Revenue and Profit - Q3 2024 revenue:$ 882.68 billion, +15.1% YoY, 2.1% above Bloomberg consensus [1] - Q3 2024 operating profit: $285.21 billion, +33.6% YoY, 6.9% above Bloomberg consensus [1] - Q3 2024 GAAP net income:$ 263.01 billion, +33.6% YoY, 15.4% above Bloomberg consensus [1] - 2024-2026 revenue forecast: $3,502.52 billion,$ 3,947.20 billion, $4,393.82 billion, with YoY growth of 13.9%, 12.7%, and 11.3% respectively [1] - 2024-2026 net income forecast:$ 995.75 billion, $1,144.81 billion,$ 1,312.65 billion, with YoY growth of 34.9%, 15.0%, and 14.7% respectively [1] Segment Performance - Google Services revenue: $765.10 billion, +12.5% YoY, 1.7% above Bloomberg consensus [1] - Search revenue:$ 493.85 billion, +12.2% YoY [1] - YouTube ad revenue: $89.21 billion, +12.2% YoY [1] - Google Network revenue:$ 75.48 billion, -1.6% YoY [1] - Subscription revenue: $106.56 billion, +27.8% YoY, 8.8% above Bloomberg consensus [1] - Google Cloud revenue:$ 113.53 billion, +35% YoY, 5.2% above Bloomberg consensus [1] Financial Ratios - ROE: 26.04% (2023A), 30.46% (2024E), 27.82% (2025E), 23.42% (2026E) [3] - ROA: 18.34% (2023A), 22.50% (2024E), 21.70% (2025E), 19.39% (2026E) [3] - Total asset turnover: 76% (2023A), 79% (2024E), 75% (2025E), 65% (2026E) [3] - Debt-to-asset ratio: 29.58% (2023A), 26.14% (2024E), 22.01% (2025E), 17.21% (2026E) [3] Balance Sheet and Cash Flow - Total assets: $402.392 billion (2023A),$ 441.874 billion (2024E), $518.946 billion (2025E),$ 652.174 billion (2026E) [4] - Cash and cash equivalents: $24.048 billion (2023A),$ 19.026 billion (2024E), $50.923 billion (2025E),$ 140.120 billion (2026E) [4] - Net cash increase: $2.169 billion (2023A), -$ 4.323 billion (2024E), $39.847 billion (2025E),$ 105.271 billion (2026E) [5] Analyst Background - Analyst: Jin Rong, Master of Economics from CUHK, Bachelor of Mathematics from Tianjin University, with experience at Shenwan Hongyuan Securities and leading internet companies [6]