Global City Index 2024

Investment Rating - The Brand Finance Global City Index 2024 ranks London as the best city brand in the world for the second consecutive year, followed by New York and Paris, with Tokyo and Dubai improving to fourth and fifth positions respectively [26][27]. Core Insights - The report emphasizes the importance of city brand perceptions in attracting investments, businesses, and talent, which in turn fosters economic growth and global competitiveness [16]. - The methodology includes a comprehensive survey of over 15,000 respondents across 20 countries, focusing on foreign perceptions to ensure comparability among the top 100 cities [17][26]. - The study highlights that cities with strong brands benefit from enhanced tourism, investment, and talent attraction, which are crucial for their development [16][27]. Summary by Sections Methodology - The Brand Finance Global City Index ranks the top 100 global city brands based on a worldwide survey conducted in September 2024, focusing on foreign respondents to gauge public perceptions [17][26]. - The survey assesses familiarity, reputation, and personal consideration across seven dimensions, including investment, living, working, studying, and visiting [17][25]. Ranking Analysis - London scored 90.9, New York 89.8, and Paris 87.8, with Tokyo and Dubai showing year-on-year perception improvements [11][26]. - The report notes that European cities dominate the Culture & Heritage pillar, claiming 17 out of the top 20 spots [26][27]. Insights & Analysis - The report provides actionable insights for city brands, suggesting strategies to enhance their global standing and attract more investment and talent [16][27]. - It identifies key strengths and weaknesses of each city, offering a robust framework for brand positioning [27].