品牌金融公司（Brand Finance），作为 英格兰和威尔士特许会计师协会监管下 的特许会计师公司，是首家加入国际评 估标准委员会的品牌估值咨询公司。我 们的专家制定了标准（ISO 10668 和 IS O 20671），并且我们的方法论经奥地利 标准认证，并被市场问责标准委员会正 式批准。 如有业务查询 ， 请联系 ： 斯科特 · 陈 中国董事总经理 s. chen @ brandfinance. c om 对于所有其他查询 ： inquiries @ brandfinance. co m + 44 207 389 9400 www. brandfinance. com 请求你自己的 品牌价值报告 品牌研究洞察 | B2C 据 完全访问我 们的全球数 brandirectory. com / china - banking - brand - research 9 品牌研究洞察 | B2C 国有银行 ， 包括 ICBC , 中国建设银行 , 中国农业 银行 , and 中国银行 , 由于其较高的知名度成功地转 化为强烈的品牌考虑，并最终推动广泛的客户使用，从 而在市场中占据主导地位。其中，中国建设银行因 ...

研究发现，在银行对公业务领域，该银行是否在对 公银行业务领域拥有领先地位对驱动品牌考虑度至 关重要。"对公银行业务的领导者"这一关键考量 因素体现了银行的专业能力、可靠性以及满足企业 多样化需求的能力。 Brand Finance 中国银行业品牌调研2024 brandirectory.com/china-banking-brand-research 24 目录 总结调研结果 7 我们竭诚提供以下服务 28 Brand Finance® 中国区业务及媒体咨询，请联系: 陈忆登 (Scott Chen) 中国区总裁 s.chen@brandfinance.com 中国银行业 品牌调研 2024 2024 年 12 月 背景 6 市场调研洞察 | 对公银行业务市场 18 Brand Finance 中国银行业品牌调研2024 brandirectory.com/china-banking-brand-research 2 媒体咨询，请联系: 施琦 (Martin Shi) 中国区总经理助理 m.shi@brandfinance.com 我们架构 "品牌与金融间的 桥梁" 我们将您的品牌定量化、财务化 我们提供专业 ...

Brand Finance® Foreword 4 David Haigh, Chairman & CEO, Brand Finance Insights 18 Bridging the gap between The world's leading brand valuation consultancy For all other enquiries: enquiries@brandfinance.com +44 207 389 9400 www.brandfinance.com Our teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. About Brand Finance 3 Ranking Analysis 8 IPL: The Data Behind the Numbers 23 Scott Moore, Sports Services, Se ...

Brand Finance® IPL The annual report on the most valuable and strongest Indian Premier League brands December 2024 2024 Contents About Brand Finance 3 Introduction 4 Ajimon Francis, Managing Director, Brand Finance India Ranking Analysis 7 Insights 17 IPL: The Data Behind the Numbers 18 Scott Moore, Sports Services, Senior Consultant, Brand Finance Methodology 22 Consulting Services 30 © 2024 All rights reserved. Brand Finance Plc. Brand Finance IPL 10 2024 brandirectory.com/ipl 2 Brand Finance® Bridging th ...

Brand Finance® NBA 2024 The annual report on the most valuable and strongest NBA brands November 2024 Contents Laurence Newell, Managing Director, Brand Finance Americas About Brand Finance 3 Foreword 4 Ranking Analysis 7 Brand Value & Brand Strength Analysis 9 Brand Value Ranking (USDm) 17 Brand Spotlights 18 Creative Artists Agency (CAA) 19 Interview with Jay Barbeau, Vice President, CAA Brand Consulting Sponsorship 21 Methodology 26 Sport Services 34 © 2024 All rights reserved. Brand Finance Plc. Brand F ...

Brand Finance® 5 The annual report on the most valuable and strongest ASEAN brands November 2024 Contents About Brand Finance 3 Foreword 4 Alex Haigh, Managing Director, Brand Finance Asia Pacific Ranking Analysis 7 | --- | --- | |-----------------------------------------------------------------------------------------------------------------------------|-------| | | | | | | | Sector Analysis | 16 | | Brand Value Ranking (USDm) | 28 | | Brand Spotlights | 38 | | PTT Interview with Kongkrapan Intarajang, Chi ...

Brand Finance® The annual report on the most valuable and strongest NFL brands November 2024 Contents About Brand Finance Foreword Laurence Newell, Managing Director, Brand Finance Americas Ranking Analysis Brand Value & Brand Strength Analysis Brand Value Ranking (USDm) Brand Spotlights CAA Brand Consulting Ali Gallagher, Vice President, CAA Brand Consulting Sponsorship Methodology Sport Services 3 4 7 9 14 15 16 18 23 31 © 2024 All rights reserved. Brand Finance Plc. Brand Finance NFL 2024 brandirectory.c ...

Brand Finance® Global City Index 2024 The world's most comprehensive research study on perceptions of city brands O LLY WOOD Contents | --- | --- | |-------------------------------------------------------|-------| | | | | About Brand Finance 4 | | | Request your own City Perceptions Report 7 | | | Foreword Why do city brand perceptions matter? 12 | | | by David Haigh, Chairman & CEO, Brand Finance | | Methodology How did we survey perceptions of global city brands? 14 Ranking Analysis What are the highlight ...

Brand Finance® annumming milling Global Intangible Finance Tracker (GIFT™) — an annual review of the World's Intangible Value October 2024 Contents | --- | --- | |------------------------------------------------|-------| | | | | About Brand Finance | 5 | | Foreword | 6 | | David Haigh, Chairman & CEO, Brand Finance | | | Leveraging and Reporting | 11 | | of Intangible Assets: 2024 Outlook | | | Annie Brown, Valuation Director, Brand Finance | | | Definitions | 14 | | Financial Reporting: Background | 16 | | ...

Brand Finance® AFL & NRL 2024 The annual report on the most valuable and strongest AFL & NRL brands October 2024 Contents | --- | --- | |--------------------------------------------------------------------------------------------------------------------------|-------| | | | | About Brand Finance | | | Foreword | | | Mark Crowe, Managing Director, Brand Finance Australia | | | AFL Ranking Analysis | | | Brand Value Ranking (AUDm) | 14 | | NRL Ranking Analysis | 15 | | Brand Value Ranking (AUDm) | 22 | | | | ...