传媒行业周观点：智谱推出“清影”升级版，《宝可梦大集结》国服正式上线

Investment Rating - The industry investment rating is "Outperform the Market" [3][44]. Core Insights - The media industry saw a 7.25% increase last week, outperforming the CSI 300 index, which rose by 5.50%. The AI industry's prosperity continues to rise, with the launch of the upgraded video generation product "Qingying" by Zhizhu on November 8, supporting the generation of 10s, 4K, 60fps ultra-high-definition videos and automatic sound matching. This development is expected to enhance the efficiency of video production processes in the film industry, significantly reducing time and labor costs [1][9][15]. - The user base for micro-short dramas in China has reached 576 million, surpassing various digital service sectors. The market size for micro-short dramas is projected to reach 50.44 billion yuan in 2024, indicating a shift towards high-quality, professional production in this genre [1][36]. - Tencent's "Pokémon Unite" has officially launched in China, expected to bring new growth to the gaming market [1][35]. Summary by Sections 1. Core Insights and Investment Recommendations - The AI industry's continued growth is highlighted by the launch of Zhizhu's upgraded video generation product, which integrates video and audio capabilities, streamlining the film production process and reducing costs [1][9]. - The micro-short drama market is experiencing rapid growth, with a significant user base and projected market size, indicating a trend towards quality and professionalization in content production [1][36]. - Investment recommendations include focusing on gaming companies with strong R&D capabilities and those actively developing mini-games, as well as video platforms excelling in micro-short drama production [2][10][11]. 2. Media Industry Weekly Market Review - The media industry (Shenwan) increased by 7.25%, ranking 9th in the market, outperforming the CSI 300 index by 1.75 percentage points [15][16]. - The industry has underperformed the CSI 300 index year-to-date, with a cumulative increase of 4.98% compared to the CSI 300's 19.61% [16]. - All media sub-sectors saw increases last week, with the film and television sector experiencing the highest growth at 8.73% [19]. 3. Industry News and Company Announcements - The official launch of "Pokémon Unite" in China is expected to enhance the gaming market [35]. - The micro-short drama conference was successfully held, with significant insights into the industry's growth and user engagement [36]. - The second season of "Arcane" has been globally released, achieving high viewership and ratings [36].