EASYHOME(000785) 海通证券·2024-11-12 00:44Investment Rating - The investment rating for the company is "Outperform the Market" and is maintained [1]. Core Views - The report highlights significant improvements in cost rates and accelerated digital transformation efforts [4]. - The company has responded positively to national policies promoting the replacement of old home appliances, which has led to increased customer traffic and sales [5]. - The company plans to change its name to reflect its focus on smart home products and services, enhancing its brand image [4]. Financial Performance Summary - For the first three quarters of 2024, the company achieved a revenue of 9.48 billion yuan, a decrease of 2.72% year-on-year, and a net profit of 730 million yuan, down 36.42% year-on-year [3]. - The gross profit margin for the first three quarters of 2024 was 29.33%, a decrease of 5.7 percentage points [4]. - The company reported a net profit of 130 million yuan for Q3 2024, a decline of 54.64% year-on-year [4]. Revenue and Profit Forecast - Revenue is projected to grow from 13.51 billion yuan in 2023 to 14.08 billion yuan in 2024, reflecting a year-on-year growth of 4.2% [6]. - Net profit is expected to decrease from 1.3 billion yuan in 2023 to 1.03 billion yuan in 2024, indicating a year-on-year decline of 21% [6]. - The report estimates a reasonable value range for the stock at 3.06 to 3.42 yuan per share based on a price-to-earnings ratio of 17-19 times for 2025 [5]. Market Comparison - The company is compared with peers such as Meikailong and Fusenmei, with an average PE ratio of 22.41 for 2024 and 19.05 for 2025 [7]. - The report indicates that the company's performance is expected to be better than the market average based on the projected growth rates [5]. Product Revenue Breakdown - The sales revenue from product categories is projected to show varied growth rates, with home appliance sales expected to grow by 15% in 2024 [8]. - The report outlines specific revenue forecasts for different segments, including leasing management and product sales, indicating a comprehensive view of the company's revenue streams [8].