Investment Rating - The report assigns an "Overweight" rating to the tourism industry, including specific segments such as hotels, chain restaurants, tourist attractions, and travel agencies [2][3]. Core Insights - The recent modification of the national holiday policy, which adds two days to the statutory holidays, is expected to boost local consumption and outbound tourism. The potential for extended holidays through annual leave is also highlighted as a positive factor for consumer spending [2][3]. - The report emphasizes that the extended holiday periods will likely benefit various sectors, including supermarkets, department stores, and restaurants, as well as travel agencies for outbound tourism and domestic long-distance travel [3][4]. Summary by Sections Holiday Policy Changes - The new holiday arrangement includes an increase in statutory holidays, with 2024 having 11 days and 2025 having 13 days. The potential for creating longer holiday periods through annual leave is also discussed, with 2025 allowing for up to 27 days of extended holidays [4]. - The report notes that the changes are expected to catalyze local consumption, particularly in dining, retail, and jewelry sectors [4]. Beneficiary Companies - Recommended stocks include Yonghui Supermarket, Chongqing Department Store, Yum China, Haidilao, Zhongxin Tourism, Miniso, and Dingdong Maicai, all of which are expected to benefit from the holiday policy changes [3][6]. - Other tourism-related stocks are also anticipated to gain from the extended holiday periods [3]. Profit Forecasts and Valuations - The report provides a detailed table of profit forecasts and valuations for various recommended stocks, indicating a positive outlook for companies like Miniso, Dingdong Maicai, Chongqing Department Store, Yonghui Supermarket, and others, all rated as "Overweight" [6].
《全国年节及纪念日放假办法》修改点评:法定假日延长,本地消费时间增加
Guotai Junan Securities·2024-11-13 01:16