Investment Rating - The report assigns a "BUY" rating for JD.com with a target price of US35.69 [2][11]. Core Insights - JD.com reported a revenue of RMB260.4 billion for 3Q24, marking a 5.1% year-over-year increase, which aligns with Bloomberg consensus. Non-GAAP net profit reached RMB13.2 billion, up 24% year-over-year, exceeding consensus by 16% [1]. - The management noted an improving trend in consumer sentiment during 3Q24, driven by a nationwide home appliance trade-in program and new smartphone launches, contributing to sequential revenue growth in Electronics and Home Appliances [1]. - JD.com is shifting its focus from ROI and cost control to GMV and revenue growth, while maintaining a commitment to quality and sustainable earnings growth [1]. Financial Performance Summary - JD's net product revenue for 3Q24 was RMB204.6 billion, up 4.8% year-over-year, with Electronics and Home Appliances revenue increasing by 2.7% year-over-year [1]. - General merchandise revenue grew by 8.0% year-over-year, with the supermarket category achieving over 10% year-over-year growth [1]. - Net services revenue reached RMB55.8 billion, up 6.5% year-over-year, with marketplace and ads revenue growing by 6.3% year-over-year [1]. Segment Performance - JD Retail (JDR) reported revenue of RMB225.0 billion in 3Q24, up 6.1% year-over-year, with operating profit of RMB11.6 billion, exceeding consensus by 6% [1]. - JD Logistics (JDL) achieved an operating profit of RMB2.1 billion, significantly contributing to the overall operating profit growth of JD [1]. - The gross profit margin (GPM) for JD Retail was 5.2%, remaining flat year-over-year, supported by better-than-expected GPM expansion and a shift towards higher-margin categories [1]. Future Projections - Revenue forecasts for JD.com are projected to reach RMB1,135.8 billion in FY24, with a year-over-year growth of 4.7%, and further growth expected in subsequent years [4][9]. - Non-GAAP net profit is anticipated to grow to RMB39.4 billion in FY24, with adjusted net profit margins expected to stabilize around 4.0% in FY24 [4][17]. Shareholder Returns - JD.com has repurchased approximately 1.1% of its ordinary shares for the nine months ending September 30, 2024, indicating a commitment to enhancing shareholder returns [1].
京东：More proactively driving growth amid improving sentiment