互联网传媒行业投资策略周报：《仙剑世界》定档25年1月，AI+视频模型与应用端密集迭代

Investment Rating - The industry investment rating is "Buy" [1] Core Insights - The media sector saw a 7.53% increase from November 4 to November 8, outperforming the Shanghai Composite Index by 2.02 percentage points, driven by positive performance from leading gaming products and advancements in AI video applications [4][30] - The report highlights the upcoming launch of key gaming titles, including "Zhu Xian World" on December 19 and "Xian Jian World" on January 9, which are expected to activate existing user bases and improve market sentiment [5][32] - The report emphasizes the positive outlook for the internet media sector, particularly for leading companies like Tencent and Meituan, which are expected to benefit from a stable competitive landscape and robust fundamentals [5][36] Summary by Sections Media Weekly Perspective - The media sector is experiencing a recovery, with significant contributions from the gaming industry and AI video advancements, alongside favorable policy changes and economic recovery expectations [30] Game Dynamics - The report suggests focusing on the changes in the PC game segment, with the anticipated release of "Zhu Xian World" expected to rejuvenate the market [32] - Recommendations include monitoring companies with strong new product pipelines and performance expectations, such as Perfect World and Kaiying Network [5][36] Internet Sector - The report advises attention to leading companies like Tencent and Meituan, which are expected to see valuation re-adjustments due to stable competition and solid fundamentals [5][36] - The e-commerce sector, particularly companies like Kuaishou, is highlighted for potential upward valuation adjustments driven by economic recovery [31][36] AI and Video Applications - The report notes significant advancements in AI video technologies, with multiple companies launching new models and applications, indicating a positive trend in commercial viability [33][36] Investment Recommendations - The report recommends a diversified approach across various segments, including internet media, gaming, publishing, and film, with specific companies highlighted for their growth potential and market positioning [5][36]