传媒行业周报：《射雕》定档2025春节档，多行业持续增投户外广告市场

Investment Rating - The report maintains an "Accumulate" rating for the media industry [4]. Core Views - The film "The Legend of the Condor Heroes" is scheduled for release during the 2025 Spring Festival, with significant public interest indicated by 338,000 and 159,000 people wanting to watch it on different platforms [15][16]. - The outdoor advertising market continues to see investment growth across various sectors, with notable increases in spending on train/high-speed rail stations, elevator LCDs, elevator posters, and cinema video ads, showing year-on-year growth of 6.3%, 23.1%, 15.9%, and 2.8% respectively [15]. - The Chinese gaming market reported a revenue of 29.083 billion yuan in October 2024, reflecting a year-on-year growth of 14.40%, with mobile gaming revenue reaching 22.110 billion yuan, up 17.07% [16]. Summary by Sections 1. Core Views and Investment Recommendations - The report highlights the upcoming release of "The Legend of the Condor Heroes" and its potential positive impact on the related industry chain [15]. - It notes the robust growth in the outdoor advertising market, suggesting that related sectors will benefit [15]. - The gaming industry is also highlighted for its continued growth, with recommendations for investment in related companies [16]. 2. Market Review - The A-share Shenwan Media Index rose by 1.07% from November 11 to November 15, outperforming the CSI 300 Index by 4.37 percentage points [20]. - Among the secondary sectors, education and advertising marketing performed well, with increases of 4.71% and 4.49% respectively, while the film and television broadcasting sectors saw declines [22]. 3. Industry News - The report discusses the economic growth in Lijiang driven by green industry and cultural tourism, with GDP increasing from 24.88 billion yuan in 2013 to 67.17 billion yuan in 2023 [32]. - A strategic cooperation agreement for media integration in the Beijing-Tianjin-Hebei region was signed to enhance talent development and collaborative efforts [32]. 4. Company Dynamics - Focus on the overseas expansion of Focus Media, which is seeing good growth in both the number of overseas locations and revenue [35]. - The report mentions that Chuangyuan Co. is developing stress-relief cards, set to launch by the end of the year [35]. 5. Company Announcements - Bona Film Group announced a plan for shareholders to reduce their stakes, with specific details on the number of shares involved [37].