Investment Rating - The report maintains a "Buy" rating for Tencent Holdings [5] Core Views - Tencent's Q3 2024 revenue reached RMB 167.19 billion, representing a year-over-year increase of 8% and a quarter-over-quarter increase of 4%. The gross margin was 53%, up 4 percentage points year-over-year but down 0.2 percentage points quarter-over-quarter [2] - The net profit attributable to shareholders (IFRS) for Q3 2024 was RMB 53.23 billion, a significant year-over-year increase of 47% and a quarter-over-quarter increase of 12%. The non-IFRS net profit was RMB 59.81 billion, up 33% year-over-year and 4% quarter-over-quarter [2] - The report anticipates continued growth in gaming revenue, driven by a low base in Q4 2023 and the longer revenue recognition cycle for overseas income. The gaming revenue is expected to maintain its growth momentum into Q1 2025 [2][3] Summary by Sections Financial Performance - Q3 2024 value-added services revenue was RMB 82.70 billion, up 9% year-over-year and 5% quarter-over-quarter. International gaming revenue was RMB 14.5 billion, also up 9% year-over-year, while domestic gaming revenue was RMB 37.3 billion, up 14% year-over-year [2] - Social network revenue grew by 4% to RMB 30.9 billion, supported by mobile game virtual item sales and music subscription revenue, although partially offset by declines in music and game live streaming services [2] - Q3 2024 advertising revenue was RMB 30 billion, a 17% year-over-year increase, driven by strong demand for advertising inventory from video accounts, mini-programs, and WeChat search [2] Future Projections - The report projects IFRS net profits for 2024, 2025, and 2026 to be RMB 195.13 billion, RMB 224.53 billion, and RMB 249.81 billion respectively, with non-IFRS net profits expected to be RMB 228.64 billion, RMB 261.49 billion, and RMB 291.44 billion [3] - The target price is set at HKD 528.62, with a current share price of HKD 404.2 [5]
腾讯控股:24Q3季报点评:Q3广告超预期,预期游戏收入增速持续提升