传媒行业周报（2024年第47周）

Investment Rating - The industry rating is "Outperform the Market" [5] Core Insights - The media industry experienced a weekly increase of 1.07%, outperforming the Shanghai and Shenzhen 300 index, which decreased by 3.29%. The media sector ranked first among Shenwan's primary industries, with a significant trading volume of 408.746 billion yuan [10][11]. - All sub-sectors, except for television broadcasting and film theaters, saw gains, with advertising marketing, digital media, and gaming sectors increasing by 4.49%, 1.67%, and 0.72% respectively [10][12]. - The report highlights a strong trend in the gaming sector, with a notable year-on-year increase in overseas revenue from self-developed games, indicating a positive trend for international expansion [4][32]. Summary by Sections 1. Market Review - The media industry saw a weekly increase of 1.07%, with a trading volume of 408.746 billion yuan, significantly higher than previous weeks [10][11]. - The turnover rate for all sectors was above the 95th percentile since 2010, with advertising marketing and gaming sectors each exceeding 100 billion yuan in trading volume [12]. 2. Industry Data Tracking - From November 4 to November 10, the number of moviegoers reached 10.8258 million, a year-on-year increase of 14.42% [19]. - The average box office per screening was 273.72 yuan, showing a month-on-month decrease of 3.35% but a year-on-year increase of 2.80% [21]. - The popularity of short dramas remained stable at 410 million [25]. 3. Industry News Summary - A partnership was formed between COL JAPAN and Lezhin Entertainment to advance anime short drama production, leveraging AI technology for transformation [27]. - Baidu launched its first native AI glasses, marking a significant step in AI hardware development [28]. - The 2024 Golden Rooster and Hundred Flowers Film Festival facilitated 175 project signings, totaling 31.633 billion yuan, promoting international collaboration in the film industry [31]. - A report indicated that women and the post-95 generation are the primary moviegoers, with a preference for comedy and a demand for diverse content [31]. - The Chinese gaming market reported actual sales revenue of 29.083 billion yuan in October, with a year-on-year growth of 14.4% [32].