Investment Rating - The report maintains a "Buy" rating for Tencent Music (TME) with a target price of 13.75 USD per ADS, equivalent to 53.45 HKD per share [5][54]. Core Views - Tencent Music's Q3 2024 total revenue reached 70.15 billion RMB, showing a year-over-year increase of 7% and a quarter-over-quarter decrease of 2%, slightly above consensus expectations of 70 billion RMB. The Non-GAAP net profit was 18.14 billion RMB, up 29% YoY but down 3% QoQ, with a Non-GAAP net profit margin of 25.9% [2][11]. - The online music business continues to grow steadily, with Q3 2024 revenue of 54.8 billion RMB, a 20% increase YoY and a 1% increase QoQ. Subscription revenue contributed 38.4 billion RMB, also up 20% YoY and 3% QoQ [3][21]. - The company aims to increase its SVIP membership to over 10 million and enhance the Average Revenue Per User (ARPU) value, which is projected to rise to 11 RMB in Q4 2024 [3][45]. Summary by Sections Financial Performance - Q3 2024 total revenue: 70.15 billion RMB, YoY +7%, QoQ -2% [2][11] - Non-GAAP net profit: 18.14 billion RMB, YoY +29%, QoQ -3% [2][11] - Non-GAAP net profit margin: 25.9%, YoY +4.4 percentage points, QoQ -0.3 percentage points [2][11] - Q3 2024 gross margin: 42.6%, slightly above consensus of 42.4%, YoY +7 percentage points, QoQ +0.6 percentage points [3][37]. Business Segments - Online music revenue in Q3 2024: 54.8 billion RMB, YoY +20%, QoQ +1% [3][21] - Subscription revenue: 38.4 billion RMB, YoY +20%, QoQ +3% [3][21] - Non-subscription revenue: 16.4 billion RMB, YoY +20%, QoQ -2% [3][21] - Social entertainment revenue: 15.35 billion RMB, YoY -24%, QoQ -12%, but showing signs of stabilization [34]. Future Projections - Q4 2024 revenue expected to be 73 billion RMB, YoY +6%, with Non-GAAP net profit projected at 20 billion RMB, YoY +29% [3][45]. - Long-term revenue projections for 2024-2025: 282 billion RMB and 311 billion RMB, with growth rates of 1.7% and 10.3% respectively [3][45]. - Expected Non-GAAP net profit for 2024-2025: 74.23 billion RMB and 88.84 billion RMB, with growth rates of 25.3% and 19.7% respectively [3][45].
腾讯音乐-SW：增长稳健，提升SVIP规模和ARPU值