Investment Rating - The report maintains a "Buy" rating for Pinduoduo (PDD.US) with a target price adjusted to 104.09 [4][6][24]. Core Insights - Despite rising risks, the opportunities for Pinduoduo are considered to outweigh the risks. The company reported Q3 2024 revenue of 99.4 billion RMB, which was 3.4% below market expectations, but showed a year-on-year growth of 44%. Adjusted net profit was 27.5 billion RMB, a 61% increase year-on-year, yet also fell short of market expectations by 6% [4][5][6]. - Revenue growth has slowed down significantly, with overall revenue growth dropping from 86% in Q2 2024 to 44% in Q3 2024. Advertising revenue grew by 24% year-on-year, while transaction service revenue saw a 72% increase year-on-year, primarily due to supportive policies for quality merchants [5][6]. - The report indicates that the company's net profit margin decreased to 27.6% in Q3 2024 from 35.3% in Q2 2024, attributed to various support measures that have yet to show their full impact [5][6]. Financial Summary - For FY24E, the projected revenue is 404.04 billion RMB, with an adjusted net profit forecast of 120.81 billion RMB. The adjusted net profit margin is expected to be 27.4% [7][12]. - The company’s financial metrics indicate a projected PE ratio of 11.0x for FY24E, decreasing to 10.0x for FY25E and 8.9x for FY26E, suggesting a relatively attractive valuation compared to peers [7][12]. - The report highlights that Pinduoduo's stock price currently reflects the potential risks, including ongoing competitive pressures and macroeconomic uncertainties, but still presents an attractive investment opportunity based on valuation metrics [6][12].
拼多多：虽然风险上升，机会仍大于风险，维持“买入”评级