BILIBILI(09626) 长江证券·2024-11-26 04:56Investment Rating - The report maintains a "Buy" rating for Bilibili-W (9626 HK) [5] Core Views - Bilibili achieved its first quarterly profit in 24Q3, with Non-GAAP net profit of RMB 236 million [5] - Revenue reached RMB 7 306 billion in 24Q3, up 26% YoY [5] - Gross profit surged 76% YoY to RMB 2 547 billion, with gross margin increasing 9 9 percentage points to 34 9% [5] - The company announced a share repurchase plan of up to $200 million over the next 24 months [5] Business Performance Revenue Breakdown - Advertising revenue grew 28% YoY to RMB 2 09 billion in 24Q3, driven by improved platform infrastructure, optimized algorithms, and enriched ad products [5] - Value-added services revenue increased 9% YoY to RMB 2 82 billion, with 21 97 million paying members and over 80% annual subscription or auto-renewal rate [5] - Mobile games revenue surged 84% YoY to RMB 1 82 billion, mainly due to the strong performance of the long-term operation game "Three Kingdoms: Strategic World" [5] Operational Data - DAU reached 107 million and MAU reached 348 million in 24Q3, both hitting record highs [6] - Average daily usage time reached 106 minutes, also a historical high [6] - Daily video views increased 23% YoY in 24Q3 [6] - Nearly 2 7 million UP主 earned income on Bilibili in the first three quarters of 2024 [6] Profitability - Operating cash flow reached RMB 2 226 billion in 24Q3, marking the fifth consecutive quarter of positive operating cash flow [6] - Deferred revenue surged 159% YoY to RMB 381 million in 24Q3 [6] Future Outlook - Revenue is expected to reach RMB 26 7 billion in 2024 and RMB 30 6 billion in 2025 [7]