3S(605305) 诚通证券·2024-11-27 08:01Investment Rating - Strong Buy (首次评级) [2][3] Core Views - The company specializes in high-altitude safety equipment and services, primarily focusing on the wind power industry, with a strong presence in both domestic and international markets [17] - The company's products are highly profitable and have strong pricing power due to their niche market, customization, high added value, and high return on investment [1][7] - The company is expected to maintain high growth through product upgrades, market expansion, and diversification into non-wind power sectors [1][7] Company Overview - The company is a leading provider of high-altitude safety equipment and services, with a strong focus on the wind power industry [17] - The company's main revenue comes from high-altitude safety lifting equipment, which includes tower lifts, climbers, and assist climbers [19] - The company has a strong brand and customer base, covering major wind turbine manufacturers and power generation companies both domestically and internationally [25][28] Industry Overview - The wind power industry is undergoing a cost-reduction race, with opportunities emerging in various segments, especially in components [1] - The domestic wind power market is shifting from onshore to offshore, with offshore wind power expected to be a significant growth driver [2][3] - The industry is characterized by a stable competitive landscape, with the top three wind turbine manufacturers maintaining their positions for several years [62] Growth Drivers - Product upgrades: The company's high-end tower lifts are becoming mainstream, with offshore tower lifts priced at twice the onshore price [1][7] - Market expansion: The company is actively expanding overseas, with overseas revenue accounting for nearly 50% of total revenue [1][7] - Diversification: The company is expanding into non-wind power sectors such as construction and industrial applications, opening up new market opportunities [1][7] Financial Performance - The company's revenue and profit have grown significantly over the past five years, with a CAGR of 25.42% and 17.35%, respectively [39] - The company's gross margin and net margin have been improving, with a gross margin of 48.86% and a net margin of 25.51% in the first three quarters of 2024 [44] - The company's inventory and contract liabilities have reached record highs, indicating strong market confidence and future growth potential [46] Competitive Advantages - Niche market: The company operates in a relatively closed market with few global competitors, ensuring high profitability [84] - Customization: The company's products are highly customized to meet the specific needs of wind turbine manufacturers, creating a strong industry barrier [87] - High added value: The company's products are essential for safety, giving it strong pricing power and customer loyalty [89]