传媒行业周报：行业催化不断，推荐AI应用、院线和卡牌

Investment Rating - The report maintains a "Recommend" rating for the media industry, focusing on AI applications, cinema chains, and card games [1]. Core Viewpoints - The report highlights three main investment themes: cinema chains, IP card games, and AI applications, indicating a positive outlook for the media sector [21][22]. Summary by Sections Industry Performance Review - From November 18 to November 22, 2024, the Shenwan Media sector experienced a decline of 2.06%, outperforming the CSI 300 by 0.53 percentage points and the ChiNext Index by 0.97 percentage points [10][11]. Key Investment Themes 1. Cinema Chains: The report is optimistic about the 2025 film market, particularly the Spring Festival box office, with several major films scheduled for release, potentially leading to record-breaking box office performance [21]. 2. IP Card Games: The domestic IP card game sector is expected to maintain rapid growth, benefiting from the trend of increasing domestic demand [21]. 3. AI Applications: The report emphasizes the ongoing advancements in AI applications, predicting the emergence of more successful AI products that will drive growth in the media sector [20][21]. Important Data Tracking - The report tracks significant data in the media sector, including the performance of various media companies and the release of new game licenses, with 112 new games receiving licenses in November 2024 [23][35]. Notable Companies and Recommendations - Recommended companies in the cinema chain sector include Wanda Film, Hengdian Film, and Shanghai Film, while in the IP card game sector, Yaoji Technology is highlighted [21][31]. - In the AI application space, companies such as Kylin Network and Shanghai Film are recommended for their potential in multi-modal AI applications [22]. Market Trends - The report notes a significant increase in the number of active users for AI-native applications, indicating a growing market for AI technologies [20]. Conclusion - The media industry is positioned for growth, driven by advancements in technology and favorable market conditions, with specific recommendations for investment in cinema chains, IP card games, and AI applications [21][22].