传媒行业周报（2024年第48周）

Investment Rating - The industry rating is "Outperform the Market" [5] Core Views - The media sector experienced a slight decline, outperforming the Shanghai and Shenzhen 300 index. The National Internet Information Office is implementing a special action to regulate platform algorithms, focusing on improving content quality and industry standards. Global AI Chat applications are seeing increased traffic, indicating a growing release of application scenarios [4][27]. Summary by Sections Market Review - During the week of November 18-22, 2024, the media industry fell by 2.06%, outperforming the Shanghai and Shenzhen 300 index's decline of 2.6%. The sector ranked 18th among Shenwan's primary industries, with a weekly trading volume of 376.771 billion yuan, showing a slight decrease. All six Shenwan secondary sub-sectors experienced a pullback, with declines of -0.21% for digital media, -1.17% for advertising, -1.81% for film and television, -2.69% for gaming II, -2.82% for television broadcasting II, and -3.04% for publishing [10][12]. Industry Data Tracking - From November 11-17, 2024, the number of moviegoers reached 8.6338 million, a year-on-year increase of 8.03%, although it has not returned to 2021 levels, with a week-on-week decrease of 20.25% [19]. - During the same period, the number of movie screenings was 1.4322 million, with average ticket revenue decreasing by 14.54% to 233.91 yuan, a year-on-year decline of 3.92% [21]. - The popularity of short dramas remained at 410 million, based on promotional and advertising data [25]. Industry News Summary - Douyin is advancing a project called "V," aimed at expanding the boundaries of live streaming and interaction, allowing creators to develop AI avatars based on their characteristics [27]. - The National Press and Publication Administration approved 112 domestic and 7 imported game licenses on November 20 [28]. - A report indicated that global AI application traffic increased by 13.64% in October, with Chat assistant products seeing significant growth [28]. - The National Internet Information Office announced a special action to address algorithm-related issues starting February 14, 2025, focusing on improving algorithm safety and user experience [31].