BOSIDENG(03998) 光大证券·2024-12-02 01:18Investment Rating - The report maintains a "Buy" rating for the company [1] Core Views - The company achieved high-quality growth in the first half of the fiscal year 2024/25, with revenue and net profit increasing by 17.8% and 23.0% year-on-year, respectively [1] - The company continues to focus on its main brand and product categories, enhancing its market position and operational efficiency [4] - The company is expected to perform well in the winter sales season, leveraging its leading position in the down jacket market [5] Financial Performance Summary - Revenue for the first half of fiscal year 2024/25 reached 8.8 billion RMB, with a year-on-year growth of 17.8% [1] - Net profit attributable to shareholders was 1.13 billion RMB, reflecting a year-on-year increase of 23.0% [1] - Earnings per share (EPS) for the period was 0.1 RMB, with a proposed interim dividend of 0.06 HKD per share [1] - Gross margin for the first half of the fiscal year was 49.9%, a slight decrease of 0.1 percentage points year-on-year [1] - Operating profit margin improved by 0.2 percentage points to 16.7%, while net profit margin increased by 0.5 percentage points to 12.8% [1] Business Segment Performance - The main business segments include brand down jackets, OEM processing, women's wear, and diversified clothing, with revenue contributions of 68.9%, 26.3%, 3.5%, and 1.3%, respectively [1] - Revenue growth rates for these segments were +22.7%, +13.4%, -21.5%, and +21.3% year-on-year [1] - The brand down jacket segment saw revenue growth driven by the main brand Bosideng, which accounted for 87.1% of the down jacket business [1] Market Strategy and Outlook - The company is enhancing its product innovation and expanding its market presence, particularly in the high-end segment through acquisitions and strategic investments [4] - The focus remains on strengthening brand leadership, category management, channel operations, and customer experience [4] - The company anticipates continued strong sales performance as it enters the winter season, supported by its diversified product offerings [5]