传媒行业周报：智谱AI宣布AutoGLM升级，拥抱Agent交互新体验

Investment Rating - The report maintains a "Recommended" investment rating for the media industry [1]. Core Insights - The report highlights significant advancements in AI technology, particularly the upgrade of AutoGLM by Zhipu AI, which allows for autonomous task execution and cross-application functionality [1]. - The introduction of the QwQ-32B-Preview model by Alibaba Cloud demonstrates a high level of scientific reasoning ability, outperforming OpenAI's models in various assessments [22][23]. - The report emphasizes the growing interest in micro-short dramas, as noted in a commentary by the People's Daily, which suggests potential growth opportunities in this segment [28][30]. Summary by Sections 1. Weekly Market Performance - From November 25 to November 29, 2024, the Shenwan Media Index increased by 4.48%, with notable gainers including Shiyinbao and Tiandi Online [15]. 2. Industry News - The release of the QwQ-32B-Preview model by Alibaba Cloud showcases its capabilities in scientific reasoning and programming, achieving a 65.2% accuracy rate in complex problem-solving tasks [22][23]. - The Shanghai AI Laboratory introduced the InternThinker model, which exhibits advanced reasoning capabilities and self-reflection during problem-solving [24][27]. 3. Key Company Announcements - Xinhua Wenhui announced a share transfer involving 1.31 billion shares, which will not change the company's controlling shareholder [30]. - Beijing Culture reported a minor share reduction by a major shareholder, indicating ongoing market activity [31]. 4. Weekly Perspective - Zhipu AI's AutoGLM upgrade allows for complex task execution and cross-application operations, marking a significant step in AI development [32][35]. - The GLM-PC model aims to simulate human-like computer usage, enhancing the interaction between AI and users [41][44]. 5. Investment Recommendations - The report suggests focusing on three main lines in the media sector: the rising interest in micro-short dramas, the stable publishing sector with high dividends, and quality IP in gaming companies [45].