特斯拉与新势力11月销量跟踪报告：P7+上市带动小鹏销量持续向上，新势力开启年终冲刺优惠

Investment Rating - The report maintains a "Buy" rating for the automotive and automotive parts industry [2]. Core Insights - The report highlights that Xiaopeng Motors achieved a delivery target of 30,895 units in November, reflecting a year-on-year increase of 54.2% and a month-on-month increase of 29.2% [1]. - The launch of the P7+ model is expected to significantly boost Xiaopeng's sales, with strong order performance noted shortly after its release [1]. - The report anticipates a year-end sales surge due to various promotional offers from automakers and government incentives for trade-ins [1]. Summary by Sections Sales Performance - Li Auto's delivery volume reached 48,740 units, showing a year-on-year increase of 18.8% but a month-on-month decrease of 5.3% [1]. - NIO delivered 20,575 units, marking a year-on-year increase of 28.9% and a month-on-month decrease of 1.9% [1]. - Xiaopeng's delivery volume was significantly boosted by the new models, with expectations of total monthly deliveries exceeding 40,000 units by year-end [1]. Model Launches - Xiaopeng's P7+ was launched on November 7, priced between 186,800 to 218,800 CNY, and received over 10,000 pre-orders within 12 minutes of its announcement [1]. - The report emphasizes the advanced driving capabilities of the P7+ compared to competitors in the same segment [1]. Year-End Promotions - Tesla has shortened delivery cycles for its Model 3 and Model Y to 1-3 weeks and extended financing offers until December 31 [1]. - Other new energy vehicle manufacturers, including Li Auto and NIO, are also offering various financing incentives and promotional deals to stimulate sales [1]. Investment Recommendations - The report recommends investing in BYD and suggests paying attention to Tesla, Xiaopeng Motors, NIO, and Geely [1]. - For automotive parts, Fuyao Glass is recommended, with attention to Jifeng Automotive Interior [1].