汽车行业数据研究院：年末再冲销量，12月有望走出翘尾行情

Investment Rating - The industry investment rating is maintained at "Outperform the Market" [1] Core Insights - In December, the new energy vehicle (NEV) orders are expected to show significant growth, with a 53% to 58% increase compared to the same period last year, totaling 140,000 to 150,000 new orders in the first week of December [2][12] - The report highlights that several automakers are implementing promotional policies, such as limited-time zero-interest financing, which, combined with government subsidies for vehicle replacement, could lead to an estimated 720,000 to 730,000 new orders from eight automakers in December [5][16] - The report recommends focusing on domestic brands such as BYD, GAC Group, Changan Automobile, Geely Automobile, and Great Wall Motors, as well as new energy vehicle companies like Li Auto and Xpeng Motors, while also suggesting to pay attention to NIO [6] Summary by Sections New Energy Vehicle Orders Tracking and Forecast - In the first week of December, six automakers reported new orders of 140,000 to 150,000, marking a year-on-year increase of 53% to 58% [2][12] - Specific automakers showed varied performance, with one automaker (referred to as D) exceeding 100,000 orders, reflecting a nearly 90% increase year-on-year, and another (referred to as J) approaching 15,000 orders, with expectations to surpass 50,000 orders for the month [3][4][14] Investment Recommendations - The report suggests investing in domestic brands and new energy vehicle companies, highlighting the potential for growth in the sector due to favorable market conditions and government support [6]