国际货币基金组织传播战略回顾（英）2024

Investment Rating - The report does not provide a specific investment rating for the industry Core Insights - Transparency and communications are critical to the effectiveness of the IMF, as they build trust and understanding of the Fund's work and policy advice [14][25] - The IMF has made significant progress in enhancing its communication strategy since the last review in 2014, adapting to changes in the global economy and communications technology [7][26] - The evolving global economic landscape and media transformations necessitate a more strategic and selective approach to communications [8][33] Summary by Sections Objectives, Audiences, and Scope of Fund Communications - The Fund communicates to support transparency, raise awareness, and build understanding of its work, which contributes to economic and financial stability [37][42] - Policymakers are the primary audience, but the Fund also engages with media, think tanks, civil society organizations, and the general public through various channels [44][46] Fund Communications Over the Past Decade - The global economy has faced significant changes, including the pandemic and geopolitical conflicts, which have influenced the Fund's communication strategies [54][56] - The Fund has adapted its communications to leverage digital platforms and engage broader audiences effectively [58][60] Evolving Fund Communications Going Forward - The report proposes transitioning from "doing more" to being more evidence-based and selective in communications, focusing on high-value topics [17][33] - Strengthening communication channels and integrating traditional media with social media are key strategies for future engagement [8][17] Impact Assessment for Strategic and Evidence-Based Communications - The Fund has made strides in measuring the impact of its communications, but further efforts are needed to enhance evaluation frameworks and stakeholder feedback mechanisms [11][11] AI and Fund Communications - The report highlights the need for the Fund to prepare for the impact of AI on communications, emphasizing the importance of adapting to technological advancements [11][33] Engagement with Stakeholders - The Fund has expanded its engagement with various stakeholders, including civil society and local media, to enhance understanding and support for its policies [10][79] - The Fund's efforts to broaden its reach have resulted in increased awareness and understanding of its policy recommendations [79][80]