传媒互联网行业周报：字节火山引擎大会开幕在即，同时关注电影档期启动

Investment Rating - The investment rating for the media and internet industry is "Positive" (maintained) [1] Core Insights - The upcoming ByteDance Volcano Engine Winter FORCE Conference scheduled for December 18-19 in Shanghai is expected to catalyze industry development, particularly in AI and AR applications. The conference will feature over 10 thematic forums and a 2000 square meter immersive exhibition area showcasing the full upgrade of the Doubao model family products. The rapid advancement of ByteDance's AI ecosystem, including applications like Doubao and Coze, is anticipated to create a new industrial ecosystem centered around ByteDance AI [1][2] - The release of major films such as "Lion Boy 2" and the scheduling of key films for the Spring Festival are expected to enhance box office expectations, reinforcing the cyclical nature of the film sector and the first-release economy [1] Industry Performance - In the A-share market from December 9 to December 13, 2024, the Shanghai Composite Index decreased by 0.36%, the Shenzhen Component Index by 0.73%, the CSI 300 by 1.01%, and the ChiNext Index by 1.4%. The media sector ranked third among all industries with a performance increase of 4.11% [22][24] - The digital media, film and television, and advertising sectors showed strong performance, while television broadcasting, gaming, and publishing sectors lagged behind [22][24] AI and Application Development - The report emphasizes the ongoing transformation driven by AI as a production tool, which is expected to continue optimizing industrial production chains and enhancing product efficiency and forms. Companies that embrace new technologies and possess data, user, and application advantages are recommended for investment [2][12] - There were nine AI investment events reported from December 9 to December 14, covering various subfields such as technology research and content technology, with investment amounts ranging from millions to billions of RMB [47][48] Film and Television Sector - The film "Nezha: The Devil Child Comes to the World" is officially scheduled for release on the first day of the Lunar New Year 2025, with expectations for box office recovery driven by quality supply and increased holiday demand. Attention is recommended for key film producers and cinema/ticketing companies for the 2025 Spring Festival [7] - The report highlights the tax incentives for cultural enterprises transitioning to corporate status, which may benefit quality publishing companies exploring new business models in education and other sectors [8] Gaming Sector - The report suggests focusing on the new game product cycle, emphasizing the importance of testing and launch timings for key new games, which could lead to a revaluation of related listed companies [3] - The domestic iOS mobile game sales rankings from December 9 to December 13 show "Honor of Kings" maintaining its top position, with "Dungeon & Fighter" and "Endless Winter" performing well [49][52] Company Announcements - The report mentions that Zhangyue Technology has announced a "Quality Improvement and Return" action plan aimed at enhancing operational quality and shareholder returns, focusing on digital reading and derivative businesses [12][43]