传媒行业点评报告：足球产业再迎政策支持，关注相关产业链投资机会

Investment Rating - The report maintains an investment rating of "Positive" for the media industry [3]. Core Insights - The football industry is expected to benefit from recent policy support, which aims to enhance the development of football in China. The government has outlined various plans and goals to elevate the country's football status on a global scale [5][6]. - The global football market is projected to reach USD 55.97 billion in 2024, with a compound annual growth rate (CAGR) of 3.9%, potentially reaching USD 70.29 billion by 2030. In China, there are approximately 289 million football fans, with a significant portion having a monthly income exceeding CNY 10,000 [6]. - The football industry chain is well-established, encompassing various sectors including player and coach systems, event management, sports marketing, and consumer engagement through merchandise and media [6]. Summary by Sections Policy Support - Recent government initiatives, including the State Council's meeting on December 16, emphasize the importance of football in national development strategies, aiming for a comprehensive revitalization of the sport by 2035 [5]. Market Potential - The report highlights the substantial growth potential of the football industry in China, driven by both policy support and increasing market demand. The industry is expected to see a rise in demand for related products such as trading cards and lottery tickets [7]. Investment Opportunities - The report suggests actively monitoring investment opportunities within the football industry chain, recommending specific companies such as Yaoji Technology, Zhongti Industry, Xinghui Entertainment, and others that are likely to benefit from the industry's growth [7].