微信上线“送礼物”功能，发起电商鏖战的“奇袭时刻”

Investment Rating - The industry investment rating is "Increase" indicating that the growth level of the industry is expected to be higher than that of the CSI 300 index over the next six months [67]. Core Viewpoints - The launch of the "Gift Giving" feature on WeChat marks the beginning of the "WeChat Red Packet 2.0" era, which is expected to enhance the e-commerce ecosystem and stimulate consumer demand during the holiday season [4][72]. - The "First Release Economy" is encouraged by policies aimed at brand innovation, which is expected to drive industry upgrades and boost domestic consumption [4][31][76]. Market Performance Summary - The social services sector index experienced a weekly decline of 4.33%, ranking 27th out of 31 in the Shenwan first-level industry performance [20][44]. - The weekly performance of sub-industries within social services includes: Professional Services (-2.00%), Education (-2.31%), Sports II (-3.67%), Tourism and Scenic Areas (-5.36%), and Hotel and Catering (-9.21%) [110]. - The top five individual stocks in the social services sector saw significant gains: Shihong Testing (23.90%), Kede Education (23.55%), Chuangye Heima (22.94%), Zhongjin Irradiation (6.00%), and Xueda Education (3.10%) [24][110]. Conversely, the bottom five performers included: Xian Catering (-16.89%), Qinsong Shares (-16.47%), Dalian Shengya (-15.98%), Qujiang Cultural Tourism (-15.45%), and Lisheng Sports (-14.81%) [24][110].