传媒互联网行业周报火山原动力大会召开、微信小店灰测“送礼物”,持续看好AI应用及IP潮玩
Guoxin Securities·2024-12-23 00:40

Investment Rating - The report maintains an "Outperform the Market" rating for the media sector, indicating expectations for stock performance to exceed the market index by more than 10% [15][45]. Core Insights - The media sector experienced a decline of 3.02% this week, underperforming the CSI 300 index, which fell by 2.50%, but outperforming the ChiNext index, which dropped by 3.60% [45][59]. - Key highlights include the release of OpenAI's strongest reasoning model O3 and the comprehensive upgrade of the Doubao model family, which introduced visual understanding and music models [45][50]. - The report emphasizes the ongoing recovery in the film and gaming sectors, with recommendations for specific companies such as Kyeing Network and Giant Network, as well as content providers like Wanda Film and Huace Film [30][45]. Summary by Sections Media Sector Performance - The media sector's performance this week was characterized by a 3.02% decline, with notable gainers including Electric Sound Co., Vision China, and Guangdong Media, while losers included Guangbo Group and Liujin Technology [45][59]. Key Company Recommendations - The report recommends several companies based on their potential for recovery and growth, including: - Kyeing Network - Giant Network - Wanda Film - Huace Film - Mango Super Media - Bilibili [30][44][45]. Upcoming Releases and Trends - Upcoming films and series are highlighted, with significant interest in titles such as "Little Me" and "Detective Conan: The Labyrinth's Crossroad," indicating a positive outlook for box office performance [35][46]. - The gaming sector is also noted for its strong revenue potential, with top titles including "Whiteout Survival" and "PUBG MOBILE" leading the market [18][19]. Digital Collectibles and NFT Market - The report mentions the performance of digital collectibles, with top transactions in the NFT market, indicating a growing interest in this segment [43]. Overall Market Outlook - The report suggests a sustained interest in AI applications and IP-driven opportunities, with a focus on the recovery of the media sector and potential growth in advertising spending as the economy improves [30][45].