大消费行业周报（12月第3周）：微信小店有望激活消费新场景

Investment Rating - The report does not explicitly state an investment rating for the industry [24]. Core Insights - The consumer sector underperformed compared to the CSI 300 index during the week of December 16-20, with declines in various sub-sectors including retail, social services, and food and beverage [28]. - The retail sales data for November showed a weak recovery, with total retail sales amounting to 4.38 trillion yuan, a year-on-year increase of 3.0%, which was below expectations [28]. - The introduction of the "gift" feature on WeChat is expected to create new consumption scenarios, potentially benefiting brands that are early adopters [28]. Industry News and Key Company Announcements - In early December, the national white wine price index decreased by 0.10%, with notable declines in both famous and local wines [15]. - Domestic flight ticket bookings for the period from December 28 to January 5 exceeded 2.21 million, a year-on-year increase of 14% [17]. - The production of household air conditioners in November reached 16.71 million units, a year-on-year increase of 55.7% [18]. - The total number of inbound foreign visitors in the first 11 months of 2024 was 29.218 million, an increase of 86.2% year-on-year [17]. - The company Wuliangye announced plans to optimize its distribution channels and support high-quality distributors to enhance sales performance [19]. - The company Yonghui Supermarket sold 67.1 million shares of Zhongbai Group, generating an estimated investment income of approximately 161 million yuan [22].