美容护理行业周报：微信小店开启“送礼物”功能灰测，巨子生物骨修复材料III类证获批

Industry Investment Rating - The report maintains an "Overweight" rating for the beauty and personal care industry, indicating a positive outlook on the industry's fundamentals and relative performance compared to the benchmark index [11][17] Core Views - The long-term penetration rate of medical aesthetics is expected to continue to rise, with companies like Giant Biogene, Imeik Technology, and Jinbo Biotech showing strong potential [1] - The "Gift Sending" feature on WeChat Mini Stores is expected to benefit beauty brands, especially during upcoming holiday seasons like Christmas, New Year, and Valentine's Day [8][11] - The approval of Giant Biogene's bone repair material and its priority review for the "Injectable Recombinant Collagen Filler" are significant developments that could accelerate product launches [13][16][18][21] Industry Performance and Market Data - In November, total retail sales reached 4,376.3 billion yuan, a year-on-year increase of 3.0%, with retail sales excluding automobiles growing by 2.5% [3] - From January to November, total retail sales amounted to 44,272.3 billion yuan, up 3.5% year-on-year, with retail sales excluding automobiles increasing by 3.7% [3] - Online retail sales from January to November reached 14,030.8 billion yuan, a 7.4% increase year-on-year, with physical goods accounting for 11,805.9 billion yuan, up 6.8% [22] - Cosmetics retail sales in November were 43.4 billion yuan, a year-on-year decrease of 26.4%, with cumulative sales from January to November at 401.5 billion yuan, down 1.3% [26] Key Companies and Products - Giant Biogene: Received a Class III medical device registration certificate for its bone repair material and is undergoing priority review for its "Injectable Recombinant Collagen Filler" [13][16][18][21] - Imeik Technology: A leading medical aesthetics company with a strong product pipeline [1] - Jinbo Biotech: Expected to see continued growth in collagen-based products [1] - Jiangsu Wuzhong: Successfully approved for AestheFill and has collagen-based products in development [1] - Huadong Medicine: Known for its diverse product portfolio in the medical aesthetics sector [1] Market Trends and Opportunities - The integration of WeChat Mini Stores with video accounts, community fission, and search functions is creating new opportunities for beauty brands in live commerce, social commerce, and shelf commerce [8] - The "Gift Sending" feature simplifies the gifting process and leverages WeChat's strong social attributes to enhance consumer engagement and increase purchase frequency [11][15] - The medical aesthetics industry is expected to benefit from the approval of new products and the increasing demand for aesthetic treatments [1][13][16][18][21]