美容护理行业周报：微信小店开启“送礼物”功能

Investment Rating - The industry investment rating is "Market Weight" [16] Core Viewpoints - The beauty and personal care sector has shown a decline, with the Shenzheng 300 index down 0.14% and the Shenwan beauty and personal care index down 2.75%, underperforming the market by 2.61 percentage points, ranking nineteenth among all Shenwan first-level industries [18][28] - The introduction of the "Gift Giving" feature by WeChat Shop is expected to enhance e-commerce activity, particularly benefiting beauty products as gifting options [18] - The report highlights the approval of various medical devices and products, indicating ongoing innovation and regulatory progress within the industry [19][50] Market Performance - The top five gaining stocks in the sector this week were Reliable Co. (28.65%), Marubi (11.57%), Nobon (11.23%), Dengkang Oral (5.97%), and Shuiyang (4.22%) [2][18] - The top five losing stocks were ST Meigu (−12.17%), Jieya (−10.00%), Huaxi (−8.87%), Liangmian Needle (−8.15%), and Jiahen Home (−8.15%) [2][18] Company News - Aimeike has received a notice of acceptance for the registration of "Injectable Type A Botulinum Toxin" from the National Medical Products Administration, with the project delayed until December 31, 2025 [19] - Juzhi Biological's bone repair material has been approved as a Class III medical device, suitable for filling and repairing jawbone and alveolar bone defects [6][19] - Jiangsu Wuzhong has received medical device registration certificates for its recombinant collagen products [48] - Furuida's medical-grade recombinant type III humanized collagen raw materials have successfully completed main document registration [50] Industry Trends - The beauty and personal care industry is experiencing intensified competition, with domestic brands facing pressure from foreign brands [10] - The retail sales of cosmetics in November 2024 were 43.37 billion yuan, a year-on-year decrease of 26.4%, with cumulative retail sales from January to November down 1.3% [34][51] - The report suggests focusing on companies with strong product capabilities and high consumer recognition, particularly in the context of the new channels provided by WeChat Shop [19]