人身险行业研究框架专题报告：渠道产品转型深化，春回草木业态复苏

| --- | --- | --- | --- | --- | --- | --- | --- | |--------|--------|--------|--------|-------|--------|--------|--------| | | | | | | | | | | | | | | | | | | | | | | | | | | | | 40.72% | 30.61% | 30.30% | 31.92% | | 35.65% | 37.17% | 38.66% | | | | | | | | | | 平安人身险各渠道价值率表现 54.9% 43.1% 36.3% 32.0% 17.7% 19.3% 19.2% 20.1% 27.4% 28.2% 22.9% 20.5% 0% 10% 20% 30% 40% 50% 60% 2020 2021 2022 2023 | --- | --- | --- | |------------|-----------------------------|----------| | | 个险渠道 | 银保渠道 | | 主销产品 | 保障型 | 储蓄型 | | ...