传媒行业动态研究报告：内需系列从INS新乐园看首发经济与体验经济

Investment Rating - The report maintains a "Buy" rating for the industry, indicating a forecasted increase of over 20% relative to the benchmark index [16][21]. Core Insights - The report emphasizes the significance of the "INS New Park" model as a representation of the emerging "premiere economy," showcasing a monthly average foot traffic of 200,000 since its opening, highlighting the commercial value of immersive offline experiences [6][7]. - The integration of AI and MR technologies, particularly through AI glasses, is identified as a crucial component of the experience economy, enhancing user interaction and situational awareness [7]. - The report suggests that the cinema industry still holds substantial commercial value, with potential for exploration in new business models, such as collaborations with emerging entertainment formats [7]. Summary by Sections Industry Performance - The report notes that the media industry has shown a relative performance increase, with a 1-month increase of 1.8%, a 3-month increase of 3.5%, and a 12-month increase of 35.1% compared to the Shanghai Composite Index [6]. Company Recommendations - The report highlights several companies with strong potential: - Wanda Film (002739.SZ) with a projected EPS of 0.61 for 2024 and a "Buy" rating [20]. - Hengdian Film (603103.SH) with a projected EPS of 0.49 for 2024 and a "Buy" rating [20]. - Aofei Entertainment (002292.SZ) with a projected EPS of 0.13 for 2024 and a "Buy" rating [20]. - Mango Super Media (300413.SZ) and Fengyu Zhi (603466.SH) both received "Buy" ratings with projected EPS of 1.03 and 0.57 for 2024 respectively [20]. Emerging Trends - The report discusses the trend of integrating traditional cinema with new entertainment formats, such as escape rooms and stand-up comedy, to enhance consumer experiences and optimize usage during non-peak hours [7]. - It also highlights the potential for digital creative enterprises and sustainable content IP production, suggesting companies like Fengyu Zhi and Aofei Entertainment as key players in this space [7].