青岛啤酒：换届落地，企稳向上

Investment Rating - The report maintains a "Buy" rating for Tsingtao Brewery (600600 SH) with a target price of 78 23 CNY as of December 25 [4][17] Core Views - Tsingtao Brewery elected Mr Jiang Zongxiang as the new Chairman and President replacing Mr Huang Kexing who retired due to age [2] - The beer industry showed signs of recovery in Q4 2024 with China's beer production increasing by 1 7% YoY in October November compared to declines of 5 4% and 5 3% in Q2 and Q3 respectively [3] - The report expects the beer industry to achieve both volume and price increases in 2025 driven by policy catalysts and recovery in on premise channels like dining [3] - Tsingtao Brewery's beer sales declined by 7 0% YoY in the first three quarters of 2024 compared to the industry's 1 5% decline indicating pressure release [15] - The new leadership is expected to drive better volume and price performance than the industry in 2025 [15] - The company's dividend payout ratio was 64% in 2023 and is expected to increase steadily in the future [15] Financial Projections - Revenue is projected to be 32 002 million CNY in 2024 a 5 7% YoY decline followed by 5 0% and 4 2% growth in 2025 and 2026 respectively [5] - Net profit attributable to shareholders is forecasted at 4 443 million CNY in 2024 (+4 1% YoY) 4 907 million CNY in 2025 (+10 4% YoY) and 5 325 million CNY in 2026 (+8 5% YoY) [4][5] - EPS is expected to be 3 26 CNY in 2024 3 60 CNY in 2025 and 3 90 CNY in 2026 [5] - ROE is projected to remain stable at around 15 3% 15 9% and 16 3% from 2024 to 2026 [5] - The PE ratio is estimated at 24x 22x and 20x for 2024 2025 and 2026 respectively [4][5] Industry Outlook - The beer industry is expected to benefit from cost advantages in 2025 leading to improved profit performance [3] - Historically the beer sector has outperformed the food and beverage industry from March to June during 2020 2022 [3] - If the industry achieves volume and price recovery in 2025 it could lead to strong performance in the sector [3]