Investment Rating - The report assigns a "Buy" rating to the company, with a target price of 11.42 HKD based on a reasonable value of 10.57 CNY per share [27][54]. Core Insights - The women's apparel industry is expanding due to the rise of the middle class and the "she economy," driving growth in the mid-to-high-end women's clothing market [53][132]. - The competitive landscape in China's women's apparel market is fragmented, with many mid-to-high-end companies adopting multi-brand strategies. The company has demonstrated superior multi-brand management capabilities, leading to higher revenue growth compared to its peers [53][194]. Company Overview - The company is a multi-brand women's apparel group with three retail brands exceeding 1 billion CNY in revenue, achieving growth rates that outpace the industry [8][60]. - The company has a strong focus on shareholder returns, maintaining a dividend payout ratio above 50% since 2020 [8][155]. - The management team is experienced, with a concentrated and stable shareholding structure led by the founding family [8][122]. Industry Analysis - The mid-to-high-end women's apparel market in China is projected to grow significantly, with the market size expected to increase from approximately 1,436 billion CNY in 2014 to 2,533 billion CNY in 2023, reflecting a CAGR of 6.5% [130][132]. - The market is characterized by a low concentration of major players, indicating significant room for growth compared to markets in North America and Europe [135][166]. Competitive Advantages - The company excels in multi-brand operations, leveraging a platform-based structure that enhances collaboration among brands and strengthens brand identity [53][199]. - The product design and development are aligned with customer aesthetics, and the company has made significant investments in its design and R&D teams, increasing the number of designers to 562 in 2023 [204][205]. - The company maintains a strong focus on marketing, with marketing expenses reaching 37.78 billion CNY in 2023, reflecting a 16.8% year-on-year increase [217][218]. Future Outlook - The company aims to enhance its position as a globally recognized Chinese luxury brand management group, focusing on continuous improvement across brand, product, channel, and supply chain [56][250]. - Revenue forecasts for 2024-2026 predict a gradual increase, with expected revenues of 71.06 billion CNY in 2024, 79.44 billion CNY in 2025, and 87.84 billion CNY in 2026, reflecting growth rates of 2.8%, 11.8%, and 10.6% respectively [233][253].
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