YONGHUI SUPERSTORES(SH:601933) Huafu Securities·2025-01-03 09:17Investment Rating - The report initiates coverage of Yonghui Supermarket with a "Buy" rating [6]. Core Views - Yonghui Supermarket is a leading fresh food supermarket in China, gradually achieving an online and offline integrated channel layout [3][14]. - The company is undergoing strategic transformation and has made significant progress in store adjustments and supply chain optimization to enhance operational efficiency and product offerings [4][5][62]. - The partnership with Miniso, which plans to acquire a 29.4% stake in Yonghui for 6.27 billion yuan, is expected to improve management efficiency and operational performance [4][29]. Summary by Sections Company Overview - Yonghui Supermarket, established in 2001 and listed in 2010, focuses on selling fresh and processed food through both physical stores and online platforms [3][14]. - As of June 30, 2024, Yonghui has opened 943 stores across 29 provinces, with an additional 86 stores signed but not yet opened, covering a total area of 655,300 square meters [3][22]. Strategic Transformation - In 2024, Yonghui faced operational challenges but has implemented store adjustments inspired by the successful model of Pang Donglai, resulting in improved quality, sales, and customer traffic [4][28]. - The company has optimized its supply chain and product structure, introducing 20,276 new products while eliminating 22,480, achieving a new product introduction rate of 22.5% [5][62]. Financial Performance and Forecast - Revenue projections for 2024-2026 are 68.887 billion, 76.860 billion, and 83.766 billion yuan, with growth rates of -12%, 12%, and 9% respectively. Net profit is forecasted at -247 million, 358 million, and 687 million yuan, with growth rates of 81%, 245%, and 92% [6][80]. - The report highlights that Yonghui's self-owned brand sales reached 1.28 billion yuan in the first half of 2024, accounting for 3.4% of total revenue [6][68]. Supply Chain and Product Strategy - Yonghui is enhancing its supply chain efficiency and product quality through direct sourcing and establishing a vertical supply relationship, which allows for better pricing competitiveness of its private label products [5][64][68]. - The company is also focusing on digital transformation through its YHDOS system, which integrates various operational modules to improve efficiency and support its omnichannel strategy [72][76]. Market Position and Competitiveness - Yonghui's business model emphasizes fresh food, which is crucial for attracting customers, as it has a strong draw for foot traffic in supermarkets [40][64]. - The company is leveraging its extensive store network and partnerships to enhance its competitive position in the retail market [4][29].