宠物食品线上销售数据跟踪：2024年12月天猫京东抖音销售数据更新

Investment Rating - The report maintains an investment rating of "Synchronize with the market-A" for the pet food sector [1]. Core Viewpoints - The pet food sector has shown a continuous growth trend in online sales, with significant year-on-year increases in gross merchandise value (GMV) across major platforms like Tmall, JD, and Douyin [2][3][4]. - The report highlights the competitive landscape, noting that domestic brands are expected to maintain high growth rates due to enhanced brand effects and operational capabilities [8]. Summary by Relevant Sections Market Performance - In December, the overall performance of cat and dog food categories showed a mixed trend, with Tmall GMV at 1.241 billion, down 17.77% month-on-month but up 24.29% year-on-year; JD GMV at 582 million, down 8.88% month-on-month but up 34.94% year-on-year; Douyin GMV at 542 million, up 3.31% month-on-month and 8.10% year-on-year [2]. - For the entire year, Tmall's GMV reached 14.992 billion, up 8.49% year-on-year; JD's GMV was 6.768 billion, up 9.17% year-on-year; Douyin's total GMV was 5.977 billion, up 22.68% year-on-year [2]. Key Company Performances - Guai Bao achieved a GMV of 171 million across Tmall, JD, and Douyin in December, down 15.28% month-on-month but up 30.62% year-on-year; the total for the year was 2.016 billion, up 13.85% year-on-year [3]. - Fleiga Te's performance was remarkable, with a December GMV of 67.054 million, up 31.55% month-on-month and 240.83% year-on-year; the annual total reached 562 million, up 129.31% year-on-year [3]. - Wan Pi's December GMV was 21.171 million, down 15.19% month-on-month but up 14.75% year-on-year; the total for the year was 266 million, down 1.65% year-on-year [4]. - ZEAL reported a December GMV of 6.526 million, down 20.80% month-on-month but up 11.89% year-on-year; the annual total was 99 million, up 45.99% year-on-year [4]. - Leading brand achieved a December GMV of 16.465 million, down 47.65% month-on-month but up 58.52% year-on-year; the total for the year was 221 million, up 60.83% year-on-year [4]. Industry Trends - The report emphasizes the importance of a robust supply chain and brand development for domestic pet food brands, suggesting that these factors will drive continued growth in the sector [8].