宠物行业点评报告：大批海外网友入驻小红书，宠物品牌迎高热点话题

Investment Rating - The industry investment rating is "Positive" (maintained) [5] Core Insights - The influx of overseas users to Xiaohongshu has created a new opportunity for pet brands, particularly with the trending topic of "Cat Tax" among American users [1][2] - Pet brands are leveraging the "Cat Tax" phenomenon to enhance their marketing strategies and connect with overseas consumers through bilingual content [2][3] - Xiaohongshu's community-driven platform is becoming a crucial space for pet product awareness, purchase, and sharing, with a significant portion of pet owners being young, urban, and female [2][3] Summary by Sections Market Trends - A large number of overseas users have migrated to Xiaohongshu, especially after the TikTok ban in the U.S., leading to a surge in new user registrations [1] - The "Cat Tax" topic has gained immense popularity, with over 46,000 posts and 76 million views as of January 18 [2] Brand Strategies - Domestic pet brands are actively engaging with the "Cat Tax" trend to enhance their visibility and connect with international audiences [2] - Brands like Zhongchong Co., Guibao Pet, and Petty Co. are utilizing Xiaohongshu to showcase their products and brand culture [2][3] Investment Recommendations - The report suggests that the current high emotional value consumption will drive pet owners to spend on pet brands [4] - Recommended companies include Ruipubio in the pet medical sector and Guibao Pet, Zhongchong Co., and Petty Co. in the pet food sector, all of which are expanding their overseas business [4]