Blue Focus(300058) 华鑫证券·2025-01-24 02:23Investment Rating - The report maintains a "Buy" investment rating for the company [8] Core Views - The company is expected to achieve revenue exceeding 60 billion yuan in 2024, with a net profit of approximately 2 to 3 billion yuan after excluding disruptive factors [5][8] - The company has shown a remarkable revenue growth of 4000% year-on-year in Q4 2024, driven by its expansion into overseas markets and AI-related businesses [5] - The company is actively integrating AI into its operations, with the launch of new products and partnerships aimed at enhancing its advertising and marketing capabilities [6][7][8] Summary by Sections Financial Performance - The company reported a net profit loss of 4.23 to 5.23 billion yuan for Q4 2024, primarily due to long-term equity impairment and other costs [5] - Revenue for 2024 is projected to be 60.06 billion yuan, with a growth rate of 14.1% expected in 2025 [10] - The company’s net profit is forecasted to be -3.52 billion yuan in 2024, turning positive in 2025 with 4.57 billion yuan [10] Product and Market Development - The company has launched BlueTurbo DSP, an AI-driven global demand-side platform, enhancing its capabilities in programmatic advertising [5][6] - The company is expanding its AI ecosystem through partnerships with major tech firms, aiming to build a comprehensive AI model [7] Future Outlook - The company is expected to continue leveraging its technological and scale advantages to drive growth in the AI era, with revenue projections of 65.04 billion yuan in 2025 and 70.27 billion yuan in 2026 [10] - The report emphasizes the company's strategic shift towards AI-first initiatives, which are anticipated to enhance operational efficiency and market competitiveness [8]