Investment Rating - The investment rating for the company is Neutral, with a target price adjusted to HKD 2.56, indicating a potential downside of 2.3% from the current price of HKD 2.62 [2][10][11]. Core Insights - The company has been facing continuous pressure on its performance, with same-store sales declining significantly across its brands in the fourth quarter. The Taier brand saw a 24.6% year-on-year decline, while the Jiumaojiu brand experienced an 18.5% drop. The company is actively adjusting its strategies, which are expected to be implemented by the end of March [7][8]. - The company plans to close underperforming stores and has already reduced the number of Taier stores by 20 in the fourth quarter. The focus will be on stabilizing the average transaction value and enhancing product innovation to maintain market leadership [7][8]. - Financial forecasts have been adjusted downwards to reflect a cautious outlook, with expected revenues of RMB 6,958 million in 2025, representing a 7.0% growth from 2024 [6][12]. Financial Overview - Revenue projections for the company are as follows: RMB 4,006 million in 2022, RMB 5,986 million in 2023, RMB 6,499 million in 2024E, RMB 6,958 million in 2025E, and RMB 7,744 million in 2026E, with corresponding year-on-year growth rates of -4.2%, 49.4%, 8.6%, 7.0%, and 11.3% respectively [6][12]. - Net profit is expected to fluctuate, with estimates of RMB 49 million in 2022, RMB 453 million in 2023, RMB 201 million in 2024E, RMB 430 million in 2025E, and RMB 659 million in 2026E, showing a significant increase in 2023 followed by a decline in 2024 [6][12]. - The company’s earnings per share (EPS) are projected to be RMB 0.03 in 2022, RMB 0.31 in 2023, RMB 0.14 in 2024E, RMB 0.30 in 2025E, and RMB 0.45 in 2026E, indicating a volatile earnings trajectory [6][12]. Market Performance - The stock has seen a significant decline of 23.62% year-to-date, with a 52-week high of HKD 6.13 and a low of HKD 2.19. The current market capitalization stands at approximately HKD 3,616.54 million [4][6].
九毛九：公司表现持续承压；积极策略调整预计3月底落地