国泰君安“情绪新消费”主题论坛成功举办

Group 1: Market Trends - China is transitioning from a production-oriented society to a consumption-oriented society, emphasizing the importance of emotional value in consumer behavior[2] - The consumption sector is expected to stabilize and gradually recover, with a projected steady performance in the first half of 2025[4] - The pet industry is anticipated to grow at approximately 12%-13% in 2024, driven by an increase in pet ownership and demand for high-quality products[11] Group 2: Investment Strategies - The recommendation for Q4 2024 is to prioritize growth stocks, particularly in the snack and cosmetics sectors, which are expected to perform well[4] - The second wave of investment should focus on stable categories like beer, beverages, and condiments, which are currently undervalued[4] - Emphasis on the "trade-in" investment theme, benefiting sectors like home appliances and textiles due to supportive policies[8] Group 3: Emotional Value in Consumption - Emotional value is becoming a primary source of premium pricing, with consumer demand shifting from functionality to emotional connections[7] - The "谷子经济" (Guzi Economy) is emerging, providing emotional value through cultural derivative products, with a market size projected to reach 168.9 billion yuan in 2024, growing over 40% year-on-year[17]