传媒行业周报：从DeepSeek看AI趋势 内需写照可看春节档

Investment Rating - The report maintains a "Buy" rating for the media industry [6][21]. Core Insights - The media industry is expected to benefit from advancements in AI technology, particularly with the introduction of new models like DeepSeek R1 and Janus Pro, which are anticipated to lower application costs and enhance performance [5][19]. - The 2025 Spring Festival box office performance has been strong, with significant increases in both ticket sales and audience attendance, indicating resilience in content consumption [15][28]. - The report highlights the importance of quality content in driving audience engagement, as seen with successful films like "Nezha: The Devil's Child" and "Detective Chinatown 1900" during the Spring Festival [15][28]. Summary by Sections Industry Overview - The media sector has shown varied performance, with the animation index experiencing smaller declines compared to other segments [14]. - The overall market sentiment reflects a mixed performance across different media sub-industries [14]. Market Performance - The Spring Festival box office reached a record high, with a single-day revenue of 1.616 billion yuan, marking a 33% year-on-year increase [15]. - The total box office for the Spring Festival period exceeded 7 billion yuan, with "Nezha: The Devil's Child" leading the charts [28]. AI Developments - The introduction of DeepSeek R1 and Janus Pro models is expected to revolutionize AI applications in the media sector, allowing companies to develop tailored AI solutions at lower costs [19][20]. - The open-source nature of these models is anticipated to lower barriers for startups and encourage innovation across various media applications [17][19]. Recommended Stocks - The report recommends several stocks within the media sector, including Light Media, Wanda Film, and Mango Super Media, based on their strong performance and potential for growth [6][21]. - Specific films and their anticipated box office success are highlighted as key drivers for these companies [15][28]. Game Market Insights - The gaming sector is also experiencing growth, with significant revenue generated from mobile games, indicating a robust market recovery [20].