2025重振消费之路（二）：春节假期消费数据全景

Group 1: Domestic Consumption Trends - During the 2025 Spring Festival holiday, domestic tourism revenue and travel volume increased by 7.0% and 5.9% year-on-year, respectively, with total tourism expenditure reaching CNY 677 billion[6] - The average daily sales revenue in consumption-related industries during the holiday increased by 10.8% year-on-year, with goods and service consumption growing by 9.9% and 12.3% respectively[16] - The sales of key retail and catering enterprises increased by 5.4% in the first four days of the holiday compared to the previous year, showing a recovery trend[12] Group 2: Movie and Entertainment Sector - The 2025 Spring Festival box office revenue reached CNY 9.509 billion, marking a historical high, with daily box office income growing by 18.6% year-on-year[22] - The average ticket price for movies during the Spring Festival was CNY 50.8, a 3.3% increase from the previous year but lower than 2022 and 2023 levels[22] Group 3: Transportation and Travel - The average daily cross-regional passenger flow during the Spring Festival increased by 7.7% year-on-year, reaching a historical high[26] - International flights and flights to Hong Kong, Macau, and Taiwan increased by 29.0% and 11.8% year-on-year, respectively, indicating strong recovery in cross-border travel[39] Group 4: Real Estate Market - In January 2025, the sales amount of the top 100 real estate companies decreased by 3.2% year-on-year, but new home sales showed resilience during the Spring Festival holiday[42] - The average daily transaction area of new homes in 30 major cities during the holiday was 12,000 square meters, up 7.3% compared to the same period last year[42] Group 5: Freight and Trade - Port container throughput related to foreign trade increased by 11.4% year-on-year during the Spring Festival week, while international freight flights surged by 73.3%[45] - Domestic freight volume showed a decline, with port cargo throughput down by 1.8% year-on-year during the same period[45]