传媒互联网行业周报：DeepSeek引领新范式，《哪吒2》破国产电影票房记录

Investment Rating - The report maintains a "Positive" investment rating for the media and internet industry [4] Core Insights - DeepSeek is leading a new paradigm in domestic AI, with its high cost-performance open-source model promoting "technological equality" and accelerating the practical application of AI in various scenarios [4][6] - The film "Nezha: The Devil's Child" has broken domestic box office records, with a total box office exceeding 7.5 billion RMB, and is projected to surpass 10 billion RMB [6][8] Summary by Sections AI Applications - DeepSeek's application has reached 22.15 million daily active users within 21 days of its launch, representing 41.6% of ChatGPT's daily active users [5] - The model's performance in various tasks is comparable to OpenAI's models, showcasing significant advancements in open-source AI capabilities [5][6] - Companies like Tencent, Alibaba, Kuaishou, and Baidu are expected to benefit from the advancements in domestic open-source models [6] Film Industry - "Nezha: The Devil's Child" has achieved a total box office of over 7.5 billion RMB, making it the highest-grossing film in Chinese history [6][8] - The film's overseas release plans are set for over 40 countries, indicating potential for further box office growth [8] - The report suggests focusing on key film producers and cinema/ticketing companies due to the expected adjustment in viewing demand and box office in 2025 [8] Gaming Sector - The report highlights ongoing investigations into Apple's policies by Chinese antitrust regulators, which may provide growth opportunities for third-party platforms [9] - Emphasis is placed on the importance of new game product cycles and the performance of related gaming companies [9] Internet Sector - WeChat's e-commerce capabilities are expanding, with new features enhancing user engagement across various platforms [10] - The report suggests monitoring the long-term development of the WeChat e-commerce ecosystem and identifying quality service providers [10] Card and Trendy Toys - The report notes the growing interest in "Guzi Economy" and suggests focusing on the development of card games and trendy toys [11] National Publishing - Changes in tax regulations are impacting the publishing sector, with a focus on quality publishing companies exploring new business models [12] Market Review - The media sector has shown a strong performance, with a 7.21% increase, ranking second among all industries [13][16]